A brand-by-brand breakdown of the products used to care for kids, based on survey data for over 3,300 children in the U.S., reveals the dominance of a few large brands on the market, and the widespread use of chemicals of concern in products made especially for children. With no required pre-market testing, and no need to back up marketing claims, companies manufacturing children's products have near-complete discretion concerning decisions that may affect the health of American children. Learn more about the brands and products you and other parents use, and use our Parent's Buying Guide to help make better choices for your children.
Within each brand, products are listed in order of the frequency with which they were selected in the survey.
brand
rank | brand & products in skin deep | Percent of children using this brand |
| 1. | Johnson & Johnson | 43.2% |
| | Johnson & Johnson Johnson's Baby Shampoo, Original
concerns: Fragrance, Dyes, PEG compounds | 5 | Johnson & Johnson Johnson's Baby Head-to-Toe Baby Wash, Original
concerns: Fragrance, PEG compounds | 4 | Johnson & Johnson Johnson's Baby Bedtime Bath, Lavender & Chamomile
concerns: Fragrance, PEG compounds | 5 | Johnson & Johnson Johnson's Baby Bath, Original
concerns: Fragrance, Dyes, PEG compounds | 5 | Johnson & Johnson Johnson's Baby Lotion, Original
concerns: Fragrance, Parabens, Dyes, Benzyl Alcohol | 7 |
|
| 2. | Huggies | 28% |
| | Huggies Natural Care Baby Wipes, Unscented
concerns: DMDM Hydantoin, Parabens | 4 | Huggies Baby Wipes Extra Sensitive, Fragrance Free
concerns: DMDM Hydantoin, Parabens | 4 | Huggies Natural Care Baby Wipes, Fragrance Free
concerns: DMDM Hydantoin, Parabens | 4 | Huggies Natural Care Baby Wipes, Unscented
concerns: DMDM Hydantoin, Parabens | 4 | Huggies Natural Care Baby Wipes, Fragrance Free
concerns: DMDM Hydantoin, Parabens | 4 |
|
| 3. | Pampers | 23.9% |
| | Pampers Sensitive Baby Wipes
concerns: DMDM Hydantoin, Parabens | 4 | Pampers Baby Wipes, Natural Aloe
concerns: DMDM Hydantoin, Parabens | 4 | Pampers Sensitive Touch Wipes, Alcohol Free
concerns: Parabens | 5 | Pampers Kandoo Foaming Handsoap Pump, Jungle Fruits
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 7 | Pampers Baby Wipes, Unscented
concerns: Benzyl Alcohol, Iodopropynyl Butylcarbamate | 3 |
|
| 4. | Aveeno | 18.7% |
| | Aveeno Baby Wash & Shampoo, Tear Free
concerns: Fragrance, PEG compounds, Iodopropynyl Butylcarbamate | 4 | Aveeno Baby Continuous Protection Sunblock Lotion, SPF 55
concerns: Oxybenzone, Parabens, PEG compounds | 4 | Aveeno Baby Daily Baby Lotion
concerns: Benzyl Alcohol | 2 | Aveeno Baby Soothing Relief Moisture Cream, Fragrance Free
concerns: Parabens, Ceteareth compounds, PEG compounds | 6 | Aveeno Baby Calming Comfort Baby Bath
concerns: Fragrance, PEG compounds | 5 |
|
| 5. | Coppertone | 16.1% |
| |
concerns: | | Coppertone Water BABIES QuickCover Lotion Spray Sunscreen, SPF 50
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, Benzyl Alcohol | 6 | Coppertone Water BABIES Sunscreen Lotion, SPF 50
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, Benzyl Alcohol | 5 | Coppertone KIDS Continuous Spray Sunscreen, SPF 50
concerns: Oxybenzone, Fragrance | 6 | Coppertone Water BABIES Sunscreen Lotion, SPF 45
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, Benzyl Alcohol | 5 |
|
| 6. | California Baby | 14.6% |
| | |
| 7. | Burt's Bees | 14.4% |
| | |
| 8. | Desitin | 12.1% |
| | Desitin Diaper Rash Ointment, Original
concerns: BHA, Fragrance, Parabens | 5 | Desitin Diaper Rash Ointment, Creamy, Fresh Scent
concerns: Sodium Borate, Fragrance, Parabens | 6 | Desitin Diaper Rash Ointment
concerns: BHA, Fragrance, Parabens | 5 | Desitin Diaper Rash Ointment, Hypoallergenic
concerns: BHA, Fragrance, Parabens | 5 | Desitin Diaper Rash Ointment, Fresh Scent
concerns: Sodium Borate, Fragrance, Parabens | 6 |
|
| 9. | Tom's of Maine | 11.5% |
| | |
| 10. | Banana Boat | 11.5% |
| | Banana Boat Baby Tear-Free Sunscreen Lotion, SPF 50
concerns: Parabens, PEG compounds | 5 | Banana Boat Baby Tear-Free UltraMist Continuous Sunscreen Lotion Spray, SPF 50
concerns: Parabens, PEG compounds | 5 | Banana Boat Baby Magic Sunblock Lotion, SPF 50
concerns: Oxybenzone, Fragrance, Parabens | 6 | Banana Boat Kids Sunblock Lotion Tear Free, SPF 30
concerns: Parabens, PEG compounds | 5 | Banana Boat Kids Sunblock Lotion, SPF 30
concerns: DMDM Hydantoin, Oxybenzone, Triethanolamine, Ceteareth compounds, PEG compounds, Iodopropynyl Butylcarbamate | 6 |
|
| 11. | Oral-B | 10.6% |
| | |
| 12. | Purell | 10.3% |
| | |
| 13. | Softsoap | 10% |
| | Softsoap Liquid Hand Soap, Milk/Honey
concerns: DMDM Hydantoin, Triclosan, Fragrance, Dyes | 5 | Softsoap Antibacterial Hand Soap
concerns: DMDM Hydantoin, Triclosan, Fragrance, Dyes, PEG compounds | 5 | Softsoap Liquid Hand Soap, Aloe Vera
concerns: DMDM Hydantoin, Fragrance | 4 | Softsoap Foam Works Foaming Liquid Hand Soap, Berry Cherry
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds | 5 | Softsoap Antibacterial Liquid Hand Soap, Aquarium Series
concerns: DMDM Hydantoin, Triclosan, Fragrance, Dyes, PEG compounds | 5 |
|
| 14. | Kirkland | 8.9% |
| | |
| 15. | Suave | 8.3% |
| | Suave for Kid's 2 in 1 Shampoo, Berry Blast
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Suave for Kid's 2-in-1 Shampoo, Dragon Fruit
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Suave for Kid's Conditioner plus Detangler, Go Go Grape
concerns: Fragrance, PEG compounds | 4 | Suave for Kid's 2 in 1 Shampoo, Wild WatermELON
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Suave Shampoo
concerns: DMDM Hydantoin, Fragrance, Dyes, Methylchloroisothiazolinone, Methylisothiazolinone | 6 |
|
| 16. | Colgate | 8.2% |
| | Colgate Children's Fluoride Toothpaste
concerns: Dyes, Sodium Fluoride, PEG compounds | 6 | Colgate Children's Anticavity Fluoride Toothpaste
concerns: Dyes, Sodium Fluoride, PEG compounds | 4 | Colgate Children's Fluoride Toothpaste, Barbie, Sparking Bubble Fruit Flavor
concerns: Dyes, Sodium Fluoride, PEG compounds | 5 | Colgate Children's 2 in 1 Toothpaste & Mouthwash, WatermELON Flavor
concerns: Dyes, Sodium Fluoride, PEG compounds | 6 | Colgate Cavity Protection Fluoride Toothpaste
concerns: Sodium Monofluorophosphate | 3 |
|
| 17. | Orajel | 8.1% |
| | |
| 18. | Crest | 7.9% |
| | |
| 19. | A+D | 7.2% |
| | |
| 20. | Dove | 7.2% |
| | |
| 21. | Jason Natural Cosmetics | 6.7% |
| | |
| 22. | Gerber | 6% |
| | |
| 23. | Seventh Generation | 6% |
| | |
| 24. | Off! | 5.7% |
| | |
| 25. | Arbonne | 5.4% |
| | |
| 26. | Dial | 5.3% |
| | Dial Antibacterial Liquid Hand Soap
concerns: DMDM Hydantoin, Triclosan, Fragrance, PEG compounds | 5 | Dial Foaming Hand Wash Complete
concerns: Triclosan, Fragrance | 4 | Dial Complete Antibacterial Foaming Hand Wash
concerns: Triclosan, Fragrance | 4 | Dial Antibacterial Deodorant Soap, Gold
concerns: Fragrance, Dyes, PEG compounds | 5 | Dial Antibacterial Deodorant Bar Soap, White
concerns: Fragrance, PEG compounds | 4 |
|
| 27. | Dr. Bronner's | 4.9% |
| |
concerns: | |
concerns: | |
concerns: | |
concerns: | |
concerns: | |
|
| 28. | Aquaphor | 4.8% |
| | |
| 29. | Weleda | 4.5% |
| | |
| 30. | Balmex | 4.3% |
| | |
| 31. | Target | 4.1% |
| | |
| 32. | Boudreaux's Butt Paste | 4% |
| | |
| 33. | Cetaphil | 4% |
| | |
| 34. | Kiss My Face | 3.8% |
| | |
| 35. | Neutrogena | 3.6% |
| | |
| 36. | Eucerin | 3.4% |
| | |
| 37. | Mustela | 3.3% |
| | Mustela Bebe 2 in 1 Hair & Body Wash
concerns: Fragrance, Parabens, PEG compounds | 6 | Mustela Bebe Dermo-Cleansing Gel for Hair & Body
concerns: Fragrance, Parabens, PEG compounds | 7 | Mustela Bebe Foam Shampoo for Newborns
concerns: Fragrance, Parabens | 7 | Mustela Bebe High Protection Sun Lotion, SPF 50
concerns: Parabens, PEG compounds | 2 | Mustela Hydra-Bebe Lotion, for Normal Skin
concerns: Fragrance, Parabens, Ceteareth compounds | 7 |
|
| 38. | ChapStick | 3.1% |
| | |
| 39. | | 3.1% |
| | |
| 40. | Aubrey Organics | 3% |
| | |
| 41. | L'Oréal Kids | 3% |
| | L'Oréal Kid's 2 in 1 Shampoo, Burst of Strawberry Smoothie
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 6 | L'Oréal Kid's Extra Gentle 2-in-1 Swim & Sport Shampoo
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 6 | L'Oréal Kid's Tangle Tamer, Burst of Sweet Pear
concerns: Fragrance, Parabens, PEG compounds | 8 | L'Oréal Kid's Smoothie Shampoo, Orange Mango; Blueberry
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 6 | L'Oréal Kid's 2 in 1 Shampoo, Extra Gentle, Burst of Mango Tango
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 6 |
|
| 42. | Nature's Gate | 3% |
| | |
| 43. | Alba Botanica | 2.9% |
| | Alba Alba Sun Chemical Free Sunscreen, SPF 18 (old formulation)
concerns: Fragrance, PEG compounds, Benzyl Alcohol | 4 | Alba Sun Care Kids Sunscreen, Very Water Resistant, SPF 30 (old formulation)
concerns: Oxybenzone, Fragrance, Parabens | 6 | Alba Botanica Sunscreen, Kids, SPF 30 (old formulation)
concerns: Oxybenzone, Fragrance, Benzyl Alcohol | 5 | Alba Sunscreen, Kids, SPF 30 (old formulation)
concerns: Oxybenzone, Parabens | 4 | Alba Sun Care Sport Sunscreen, Very Water Resistant, SPF 30+
concerns: Oxybenzone, Benzyl Alcohol | 3 |
|
| 44. | .method | 2.8% |
| | method Hand Wash, Green Tea
concerns: Fragrance, Dyes, Methylchloroisothiazolinone | 6 | method Hand Wash, Sweet Water, French Lavender
concerns: Fragrance, Dyes, Methylchloroisothiazolinone | 5 | method Hand Wash, Pink Grapefruit
concerns: Fragrance, Dyes, Methylchloroisothiazolinone, Methylisothiazolinone | 5 |
concerns: | | .method Hand Wash, Pomegranate (old formulation)
concerns: Fragrance, Dyes, Methylchloroisothiazolinone | 5 |
|
| 45. | Mr. Bubble | 2.7% |
| | |
| 46. | Baby Magic | 2.4% |
| | Baby Magic Gentle Baby Lotion, Original
concerns: Fragrance, Parabens, PEG compounds | 6 | Baby Magic Gentle Hair & Body Wash
concerns: Fragrance, Parabens, PEG compounds | 7 | Baby Magic Calming Milk Lotion, Lavender & Chamomile
concerns: Fragrance, Parabens, Triethanolamine, PEG compounds | 7 | Baby Magic Hair & Body Wash with Vitamins
concerns: Fragrance, Parabens, PEG compounds | 7 | Baby Magic Baby Bath, Original
concerns: Fragrance, Parabens, Dyes, PEG compounds | 7 |
|
| 47. | Bath & Body Works | 2.4% |
| | |
| 48. | Blue Lizard | 2.3% |
| | Blue Lizard Australian Sunscreen - Baby, SPF 30
concerns: Parabens, PEG compounds | 3 | Blue Lizard Suncream, Sensitive Skin, SPF 30
concerns: Parabens, PEG compounds | 3 | Blue Lizard Australian Sunscreen - Regular, SPF 30+
concerns: Oxybenzone, Parabens, PEG compounds | 4 | Blue Lizard Australian Suncream Lotion, SPF 30+, Face
concerns: Fragrance, Parabens, PEG compounds | 4 | Blue Lizard Australian Sunscreen - Sensitive, SPF 30+
concerns: Parabens, PEG compounds | 2 |
|
| 49. | Avon | 2.2% |
| | Avon SKIN-SO-SOFT Bug Guard plus IR3535 Insect Repellent Moisturizing Sunblock Lotion, SPF 30
concerns: Oxybenzone, Fragrance, Dyes, Benzyl Alcohol | 7 | Avon SKIN-SO-SOFT Bug Guard plus IR3535 Insect Repellent Moisturizing Lotion
concerns: Fragrance, Benzyl Alcohol | 5 | Avon SUN Baby Sunscreen Lotion, SPF 40
concerns: Oxybenzone, Parabens, Triethanolamine, PEG compounds, Benzyl Alcohol | 5 | Avon Bubble Bath
concerns: Fragrance, Dyes, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Avon SKIN-SO-SOFT Original Bath Oil Spray
concerns: Fragrance | 5 |
|
| 50. | No-Ad | 2.2% |
| | No-Ad Babies Sunblock Lotion, SPF 45
concerns: Oxybenzone, Iodopropynyl Butylcarbamate | 4 | No-Ad Sunblock Lotion, SPF 45
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, PEG compounds | 6 | No-Ad Babies Sun Block, SPF 45
concerns: Oxybenzone, Iodopropynyl Butylcarbamate | 3 | No-Ad Ultra Sunblock Lotion, SPF 30
concerns: Oxybenzone, Parabens, Triethanolamine | 6 | No-Ad Sun Block Lotion UVA/UVB (2006 formulation)
concerns: DMDM Hydantoin, Oxybenzone, Parabens, Triethanolamine | 6 |
|
| 51. | Ivory | 2% |
| | |
| 52. | Badger | 2% |
| | |
| 53. | Parent's Choice | 1.9% |
| | |
| 54. | CVS | 1.8% |
| | |
| 55. | Triple Paste | 1.7% |
| | |
| 56. | Vaseline | 1.7% |
| | Vaseline 100% Pure Petroleum Jelly
concerns: | 0 | Vaseline Pure Petroleum Jelly for Baby, Creamy Formula, Enriched with Vitamin E
concerns: | 0 | Vaseline Petroleum Jelly Cream, Dual Action
concerns: DMDM Hydantoin, Fragrance, Parabens, PEG compounds | 7 | Vaseline Intensive Care Advanced Healing
concerns: DMDM Hydantoin, Parabens, Triethanolamine, PEG compounds, Iodopropynyl Butylcarbamate | 6 | Vaseline Intensive Care Advanced Healing Lotion, Fragrance-Free
concerns: DMDM Hydantoin, Parabens, Triethanolamine | 8 |
|
| 57. | Melaleuca | 1.7% |
| | |
| 58. | Cutter | 1.6% |
| | |
| 59. | Trader Joe's | 1.6% |
| | |
| 60. | Rainbow | 1.4% |
| | |
| 61. | Aquafresh | 1.4% |
| | |
| 62. | Germ-X | 1.3% |
| | |
| 63. | Pantene | 1.1% |
| | Pantene Pro-V 2 in 1 Shampoo & Conditioner Extra Body
concerns: Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Pantene Deep Moisturzng Treatment
concerns: Fragrance, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone | 6 | Pantene Pro-V Full & Thick Complete Therapy Conditioner
concerns: Fragrance, PEG compounds, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone | 6 | Pantene Pro-V Shampoo & Conditioner, Sheer Volume
concerns: Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Pantene Pro-V Conditioner, Smooth & Sleek, Smooth & Sleek, Daily Moisture Renewal
concerns: Fragrance, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone | 6 |
|
| 64. | Hawaiian Tropic | 1.1% |
| | Hawaiian Tropic Ozone Sunblock, SPF 70
concerns: Oxybenzone, Fragrance, Parabens, PEG compounds, Benzyl Alcohol, Iodopropynyl Butylcarbamate | 4 | Hawaiian Tropic Ozone Sport Sunblock Spray, SPF 30
concerns: Oxybenzone, Fragrance | 6 | Hawaiian Tropic Oil-Free Sport Spray, SPF 30+
concerns: Oxybenzone, Fragrance | 6 | Hawaiian Tropic Aloe Vera Gel Cucumber MELON
concerns: Fragrance, Parabens, Dyes, Triethanolamine | 8 |
|
| 65. | Benadryl | 1.1% |
| | |
| 66. | UV Natural | 1.1% |
| | |
| 67. | Baby Blanket | 1.1% |
| | |
