A brand-by-brand breakdown of the products used to care for kids, based on survey data for over 3,300 children in the U.S., reveals the dominance of a few large brands on the market, and the widespread use of chemicals of concern in products made especially for children. With no required pre-market testing, and no need to back up marketing claims, companies manufacturing children's products have near-complete discretion concerning decisions that may affect the health of American children. Learn more about the brands and products you and other parents use, and use our Parent's Buying Guide to help make better choices for your children.
Within each brand, products are listed in order of the frequency with which they were selected in the survey.
brand
rank | brand & products in skin deep | Percent of children using this brand |
| 1. | Johnson & Johnson | 43.2% |
| | Johnson & Johnson Johnson's Baby Shampoo, Original (2006 formulation)
concerns: Fragrance, Dyes, PEG compounds | 5 | Johnson & Johnson Johnson's Baby Head-to-Toe Baby Wash, Original
concerns: Fragrance, PEG compounds | 4 | Johnson & Johnson Johnson's Baby Bedtime Bath, Lavender & Chamomile
concerns: Fragrance, PEG compounds | 5 | Johnson & Johnson Johnson's Baby Bath, Original (2005 formulation)
concerns: Fragrance, Dyes, PEG compounds | 5 | Johnson & Johnson Johnson's Baby Lotion, Original
concerns: Fragrance, Parabens, Dyes, Benzyl Alcohol | 7 |
|
| 2. | Huggies | 28% |
| | Huggies Natural Care Baby Wipes, Unscented (2005 formulation)
concerns: DMDM Hydantoin, Parabens | 5 | Huggies Baby Wipes Extra Sensitive, Fragrance Free (2006 formulation)
concerns: DMDM Hydantoin, Parabens | 5 | Huggies Natural Care Baby Wipes, Fragrance Free
concerns: DMDM Hydantoin, Parabens | 5 | Huggies Natural Care Baby Wipes, Unscented
concerns: DMDM Hydantoin, Parabens | 5 | Huggies Natural Care Baby Wipes, Fragrance Free
concerns: DMDM Hydantoin, Parabens | 5 |
|
| 3. | Pampers | 23.9% |
| | Pampers Sensitive Baby Wipes (2006 formulation)
concerns: DMDM Hydantoin, Parabens | 5 | Pampers Baby Wipes, Natural Aloe (2006 formulation)
concerns: DMDM Hydantoin, Parabens | 5 | Pampers Sensitive Touch Wipes, Alcohol Free (2006 formulation)
concerns: Parabens | 5 | Pampers Kandoo Foaming Handsoap Pump, Jungle Fruits
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 7 | Pampers Baby Wipes, Unscented (2006 formulation)
concerns: Benzyl Alcohol, Iodopropynyl Butylcarbamate | 3 |
|
| 4. | Aveeno | 18.7% |
| | Aveeno Baby Wash & Shampoo, Tear Free
concerns: Fragrance, PEG compounds, Iodopropynyl Butylcarbamate | 4 | Aveeno Baby Continuous Protection Sunblock Lotion, SPF 55
concerns: Oxybenzone, Parabens, PEG compounds | 5 | Aveeno Baby Daily Baby Lotion
concerns: Benzyl Alcohol | 2 | Aveeno Baby Soothing Relief Moisture Cream, Fragrance Free
concerns: Parabens, Ceteareth compounds, PEG compounds | 7 | Aveeno Baby Calming Comfort Baby Bath
concerns: Fragrance, PEG compounds | 5 |
|
| 5. | Coppertone | 16.1% |
| |
concerns: | | Coppertone Water BABIES QuickCover Lotion Spray Sunscreen, SPF 50
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, Benzyl Alcohol | 6 | Coppertone Water BABIES Sunscreen Lotion, SPF 50
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, Benzyl Alcohol | 6 | Coppertone KIDS Continuous Spray Sunscreen, SPF 50
concerns: Oxybenzone, Fragrance | 6 | Coppertone Water BABIES Sunscreen Lotion, SPF 45 (2006 formulation)
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, Benzyl Alcohol | 6 |
|
| 6. | California Baby | 14.6% |
| | |
| 7. | Burt's Bees | 14.4% |
| | |
| 8. | Desitin | 12.1% |
| | Desitin Diaper Rash Ointment, Original
concerns: BHA, Fragrance, Parabens | 6 | Desitin Diaper Rash Ointment, Creamy, Fresh Scent (2006 formulation)
concerns: Sodium Borate, Fragrance, Parabens | 6 | Desitin Diaper Rash Ointment
concerns: BHA, Fragrance, Parabens | 6 | Desitin Diaper Rash Ointment, Fresh Scent (2005 formulation)
concerns: Sodium Borate, Fragrance, Parabens | 6 | Desitin Diaper Rash Ointment, Hypoallergenic, Hypoallergenic (2005 formulation)
concerns: BHA, Fragrance, Parabens | 6 |
|
| 9. | Tom's of Maine | 11.5% |
| | |
| 10. | Banana Boat | 11.5% |
| | Banana Boat Baby Tear-Free Sunscreen Lotion, SPF 50
concerns: Parabens, PEG compounds | 5 | Banana Boat Baby Tear-Free UltraMist Continuous Sunscreen Lotion Spray, SPF 50
concerns: Parabens, PEG compounds | 5 | Banana Boat Baby Magic Sunblock Lotion, SPF 50 (2006 formulation)
concerns: Oxybenzone, Fragrance, Parabens | 6 | Banana Boat Kids Sunblock Lotion Tear Free, SPF 30 (2007 formulation)
concerns: Parabens, PEG compounds | 6 | Banana Boat Kids Sunblock Lotion, SPF 30 (2007 formulation)
concerns: DMDM Hydantoin, Oxybenzone, Triethanolamine, Ceteareth compounds, PEG compounds, Iodopropynyl Butylcarbamate | 6 |
|
| 11. | Oral-B | 10.6% |
| | |
| 12. | Purell | 10.3% |
| | |
| 13. | Softsoap | 10% |
| | Softsoap Antibacterial Hand Soap (2006 formulation)
concerns: DMDM Hydantoin, Triclosan, Fragrance, Dyes, PEG compounds | 5 | Softsoap Liquid Hand Soap, Milk/Honey (2006 formulation)
concerns: DMDM Hydantoin, Triclosan, Fragrance, Dyes | 5 | Softsoap Liquid Hand Soap, Aloe Vera
concerns: DMDM Hydantoin, Fragrance | 4 | Softsoap Foam Works Foaming Liquid Hand Soap, Berry Cherry (2005 formulation)
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds | 5 | Softsoap Antibacterial Liquid Hand Soap, Aquarium Series (2006 formulation)
concerns: DMDM Hydantoin, Triclosan, Fragrance, Dyes, PEG compounds | 5 |
|
| 14. | Kirkland | 8.9% |
| | |
| 15. | Suave | 8.3% |
| | Suave for Kid's 2 in 1 Shampoo, Berry Blast
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Suave for Kid's 2-in-1 Shampoo, Dragon Fruit
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Suave for Kid's Conditioner plus Detangler, Go Go Grape (2006 formulation)
concerns: Fragrance, PEG compounds | 4 | Suave for Kid's 2 in 1 Shampoo, Wild WatermELON
concerns: DMDM Hydantoin, Fragrance, Dyes, PEG compounds, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Suave Shampoo (2006 formulation)
concerns: DMDM Hydantoin, Fragrance, Dyes, Methylchloroisothiazolinone, Methylisothiazolinone | 6 |
|
| 16. | Colgate | 8.2% |
| | Colgate Children's Fluoride Toothpaste (2005 formulation)
concerns: Dyes, Sodium Fluoride, PEG compounds | 6 | Colgate Children's Anticavity Fluoride Toothpaste (2005 formulation)
concerns: Dyes, Sodium Fluoride, PEG compounds | 4 | Colgate Children's Fluoride Toothpaste, Barbie, Sparking Bubble Fruit Flavor (2006 formulation)
concerns: Dyes, Sodium Fluoride, PEG compounds | 5 | Colgate Children's 2 in 1 Toothpaste & Mouthwash, WatermELON Flavor (2006 formulation)
concerns: Dyes, Sodium Fluoride, PEG compounds | 6 | Colgate Cavity Protection Fluoride Toothpaste (2006 formulation)
concerns: Sodium Monofluorophosphate | 3 |
|
| 17. | Orajel | 8.1% |
| | |
| 18. | Crest | 7.9% |
| | |
| 19. | A+D | 7.2% |
| | |
| 20. | Dove | 7.2% |
| | Dove Beauty Bar, Sensitive Skin (2005 formulation)
concerns: | 3 | Dove Beauty Bar, White
concerns: Fragrance | 4 | Dove Sensitive Skin Body Wash (2005 formulation)
concerns: DMDM Hydantoin, Fragrance, PEG compounds | 5 | Dove Invisible Solid Antiperspirant & Deodorant, Fragrance Free for Sensitive Skin (2006 formulation)
concerns: PEG compounds | 4 | Dove All Day Moisturizing Body Wash, Deep Moisture, Deep Moisture, Sensitive Skin, Sensitive Skin (2005 formulation)
concerns: DMDM Hydantoin, Fragrance, PEG compounds | 5 |
|
| 21. | Jason Natural Cosmetics | 6.7% |
| | |
| 22. | Gerber | 6% |
| | |
| 23. | Seventh Generation | 6% |
| | |
| 24. | Off! | 5.7% |
| | |
| 25. | Arbonne | 5.4% |
| | |
| 26. | Dial | 5.3% |
| | Dial Antibacterial Liquid Hand Soap (2006 formulation)
concerns: DMDM Hydantoin, Triclosan, Fragrance, PEG compounds | 5 | Dial Foaming Hand Wash Complete (2006 formulation)
concerns: Triclosan, Fragrance | 4 | Dial Complete Antibacterial Foaming Hand Wash (2006 formulation)
concerns: Triclosan, Fragrance | 4 | Dial Antibacterial Deodorant Soap, Gold (2005 formulation)
concerns: Fragrance, Dyes, PEG compounds | 5 | Dial Antibacterial Deodorant Bar Soap, White (2005 formulation)
concerns: Fragrance, PEG compounds | 4 |
|
| 27. | Dr. Bronner's | 4.9% |
| |
concerns: | |
concerns: | |
concerns: | |
concerns: | |
concerns: | |
|
| 28. | Aquaphor | 4.8% |
| | |
| 29. | Weleda | 4.5% |
| | |
| 30. | Balmex | 4.3% |
| | |
| 31. | Target | 4.1% |
| | |
| 32. | Boudreaux's Butt Paste | 4% |
| | |
| 33. | Cetaphil | 4% |
| | |
| 34. | Kiss My Face | 3.8% |
| | |
| 35. | Neutrogena | 3.6% |
| | |
| 36. | Eucerin | 3.4% |
| | |
| 37. | Mustela | 3.3% |
| | Mustela Bebe 2 in 1 Hair & Body Wash
concerns: Fragrance, Parabens, PEG compounds | 7 | Mustela Bebe Dermo-Cleansing Gel for Hair & Body
concerns: Fragrance, Parabens, PEG compounds | 8 | Mustela Bebe Foam Shampoo for Newborns
concerns: Fragrance, Parabens | 8 | Mustela Hydra-Bebe Lotion, for Normal Skin
concerns: Fragrance, Parabens, Ceteareth compounds | 7 | Mustela Bebe High Protection Sun Lotion, SPF 50 (2006 formulation)
concerns: Parabens, PEG compounds | 2 |
|
| 38. | ChapStick | 3.1% |
| | |
| 39. | | 3.1% |
| | |
| 40. | Aubrey Organics | 3% |
| | |
| 41. | L'Oréal Kids | 3% |
| | L'Oréal Kid's 2 in 1 Shampoo, Burst of Strawberry Smoothie
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 7 | L'Oréal Kid's Extra Gentle 2-in-1 Swim & Sport Shampoo (2006 formulation)
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 6 | L'Oréal Kid's Tangle Tamer, Burst of Sweet Pear
concerns: Fragrance, Parabens, PEG compounds | 8 | L'Oréal Kid's Smoothie Shampoo, Orange Mango; Blueberry (2005 formulation)
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 7 | L'Oréal Kid's 2 in 1 Shampoo, Extra Gentle, Burst of Orange-Mango
concerns: DMDM Hydantoin, Fragrance, Parabens, Dyes, PEG compounds | 7 |
|
| 42. | Nature's Gate | 3% |
| | |
| 43. | Alba Botanica | 2.9% |
| | Alba Alba Sun Chemical Free Sunscreen, SPF 18 (old formulation)
concerns: Fragrance, PEG compounds, Benzyl Alcohol | 4 | Alba Sun Care Kids Sunscreen, Very Water Resistant, SPF 30 (old formulation)
concerns: Oxybenzone, Fragrance, Parabens | 6 | Alba Sunscreen, Kids, SPF 30 (old formulation)
concerns: Oxybenzone, Parabens | 4 | Alba Botanica Sunscreen, Kids, SPF 30 (old formulation)
concerns: Oxybenzone, Fragrance, Benzyl Alcohol | 5 | Alba Sun Care Sport Sunscreen, Very Water Resistant, SPF 30+
concerns: Oxybenzone, Benzyl Alcohol | 3 |
|
| 44. | .method | 2.8% |
| | method Hand Wash, Green Tea
concerns: Fragrance, Dyes, Methylchloroisothiazolinone | 6 | method Hand Wash, Sweet Water, French Lavender
concerns: Fragrance, Dyes, Methylchloroisothiazolinone | 6 | method Hand Wash, Pink Grapefruit
concerns: Fragrance, Dyes, Methylchloroisothiazolinone, Methylisothiazolinone | 5 |
concerns: | | .method Hand Wash, Pomegranate (old formulation)
concerns: Fragrance, Dyes, Methylchloroisothiazolinone | 5 |
|
| 45. | Mr. Bubble | 2.7% |
| | |
| 46. | Baby Magic | 2.4% |
| | Baby Magic Gentle Baby Lotion, Original (2006 formulation)
concerns: Fragrance, Parabens, PEG compounds | 6 | Baby Magic Gentle Hair & Body Wash (2005 formulation)
concerns: Fragrance, Parabens, PEG compounds | 7 | Baby Magic Calming Milk Lotion, Lavender & Chamomile (2006 formulation)
concerns: Fragrance, Parabens, Triethanolamine, PEG compounds | 7 | Baby Magic Hair & Body Wash with Vitamins (2006 formulation)
concerns: Fragrance, Parabens, PEG compounds | 7 | Baby Magic Baby Bath, Original (2005 formulation)
concerns: Fragrance, Parabens, Dyes, PEG compounds | 8 |
|
| 47. | Bath & Body Works | 2.4% |
| | |
| 48. | Blue Lizard | 2.3% |
| | Blue Lizard Australian Sunscreen - Baby, SPF 30
concerns: Parabens, PEG compounds | 3 | Blue Lizard Suncream, Sensitive Skin, SPF 30 (2006 formulation)
concerns: Parabens, PEG compounds | 3 | Blue Lizard Australian Sunscreen - Regular, SPF 30+
concerns: Oxybenzone, Parabens, PEG compounds | 4 | Blue Lizard Australian Suncream Lotion, SPF 30+, Face (2007 formulation)
concerns: Fragrance, Parabens, PEG compounds | 5 | Blue Lizard Australian Sunscreen - Sensitive, SPF 30+
concerns: Parabens, PEG compounds | 3 |
|
| 49. | Avon | 2.2% |
| | Avon SKIN-SO-SOFT Bug Guard plus IR3535 Insect Repellent Moisturizing Sunblock Lotion, SPF 30 (2005 formulation)
concerns: Oxybenzone, Fragrance, Dyes, Benzyl Alcohol | 7 | Avon SKIN-SO-SOFT Bug Guard plus IR3535 Insect Repellent Moisturizing Lotion (2005 formulation)
concerns: Fragrance, Benzyl Alcohol | 5 | Avon SUN Baby Sunscreen Lotion, SPF 40 (2005 formulation)
concerns: Oxybenzone, Parabens, Triethanolamine, PEG compounds, Benzyl Alcohol | 5 | Avon Bubble Bath (2005 formulation)
concerns: Fragrance, Dyes, Methylchloroisothiazolinone, Methylisothiazolinone | 6 | Avon Advance Techniques Body Building Mousse (2005 formulation)
concerns: Fragrance, Parabens | 6 |
|
| 50. | No-Ad | 2.2% |
| | No-Ad Babies Sunblock Lotion, SPF 45 (2006 formulation)
concerns: Oxybenzone, Iodopropynyl Butylcarbamate | 4 | No-Ad Sunblock Lotion, SPF 45
concerns: Oxybenzone, Fragrance, Parabens, Triethanolamine, PEG compounds | 6 | No-Ad Babies Sun Block, SPF 45 (2005 formulation)
concerns: Oxybenzone, Iodopropynyl Butylcarbamate | 4 | No-Ad Ultra Sunblock Lotion, SPF 30
concerns: Oxybenzone, Parabens, Triethanolamine | 6 | No-Ad Sun Block Lotion UVA/UVB (2006 formulation)
concerns: DMDM Hydantoin, Oxybenzone, Parabens, Triethanolamine | 7 |
|
| 51. | Ivory | 2% |
| | |
| 52. | Badger | 2% |
| | |
| 53. | Parent's Choice | 1.9% |
| | |
| 54. | CVS | 1.8% |
| | |
| 55. | Triple Paste | 1.7% |
| | |
| 56. | Vaseline | 1.7% |
| | Vaseline 100% Pure Petroleum Jelly (2006 formulation)
concerns: | 0 | Vaseline Pure Petroleum Jelly for Baby, Creamy Formula, Enriched with Vitamin E (2006 formulation)
concerns: | 0 | Vaseline Petroleum Jelly Cream, Dual Action (2005 formulation)
concerns: DMDM Hydantoin, Fragrance, Parabens, PEG compounds | 7 | Vaseline Intensive Care Advanced Healing (2005 formulation)
concerns: DMDM Hydantoin, Parabens, Triethanolamine, PEG compounds, Iodopropynyl Butylcarbamate | 6 | Vaseline Intensive Care Advanced Healing Lotion, Fragrance-Free (2005 formulation)
concerns: DMDM Hydantoin, Parabens, Triethanolamine | 8 |
|
| 57. | Melaleuca | 1.7% |
| | |
| 58. | Cutter | 1.6% |
| | |
| 59. | Trader Joe's | 1.6% |
| | |
| 60. | Rainbow | 1.4% |
| | |
| 61. | Aquafresh | 1.4% |
| | |
| 62. | Germ-X | 1.3% |
| | |
| 63. | Pantene | 1.1% |
| | Pantene Pro-V 2 in 1 Shampoo & Conditioner Extra Body (2006 formulation)
concerns: Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Pantene Deep Moisturzng Treatment (2006 formulation)
concerns: Fragrance, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone | 6 | Pantene Pro-V Shampoo & Conditioner, Sheer Volume (2006 formulation)
concerns: Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone | 5 | Pantene Pro-V Conditioner, Smooth & Sleek
concerns: Fragrance, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone | 6 | Pantene Pro-V Conditioner, Smooth & Sleek, Smooth & Sleek, Daily Moisture Renewal (2005 formulation)
concerns: Fragrance, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone | 6 |
|
| 64. | Benadryl | 1.1% |
| | |
| 65. | Hawaiian Tropic | 1.1% |
| | Hawaiian Tropic Ozone Sunblock, SPF 70 (2006 formulation)
concerns: Oxybenzone, Fragrance, Parabens, PEG compounds, Benzyl Alcohol, Iodopropynyl Butylcarbamate | 5 | Hawaiian Tropic Ozone Sport Sunblock Spray, SPF 30 (2005 formulation)
concerns: Oxybenzone, Fragrance | 6 | Hawaiian Tropic Oil-Free Sport Spray, SPF 30+ (2006 formulation)
concerns: Oxybenzone, Fragrance | 6 | Hawaiian Tropic Aloe Vera Gel Cucumber MELON (2006 formulation)
concerns: Fragrance, Parabens, Dyes, Triethanolamine | 8 |
|
| 66. | UV Natural | 1.1% |
| | |
| 67. | Baby Blanket | 1.1% |
| | |
