Safety Guide To Children's Personal Care Products
Parent's buying guide
Printable PDF guide
Brand buying guide
Ingredients to avoid

EWG Report
Summary
Exposures add up
Children are vulnerable
Why aren't all products safe?
Methodology
Survey results
References
News release

COMMONLY REPORTED BRANDS OF TOOTHPASTE

A brand-by-brand breakdown of the products used to care for kids, based on survey data for over 3,300 children in the U.S., reveals the dominance of a few large brands on the market, and the widespread use of chemicals of concern in products made especially for children. With no required pre-market testing, and no need to back up marketing claims, companies manufacturing children's products have near-complete discretion concerning decisions that may affect the health of American children. Learn more about the brands and products you and other parents use, and use our Parent's Buying Guide to help make better choices for your children. Within each brand, products are listed in order of the frequency with which they were selected in the survey.

 

 

Restrict this list to a particular product type:

brand
rank
brands & products in skin deep Reported use among
children using toothpaste
1.Tom's of Maine17.6%
 
    Tom's of Maine Natural Anticavity Fluoride Toothpaste for Children, Silly Strawberry
      concerns: Sodium Monofluorophosphate
4
    Tom's of Maine Natural Anticavity Fluoride Toothpaste for Children, Outrageous Orange-Mango
      concerns: Sodium Monofluorophosphate
4
2.Oral-B16.3%
 
    Oral-B Stages Baby Tooth/Gum Cleanser
      concerns:
3
    Oral-B Stages Toothpaste, Winnie the Pooh Berry Bubble
      concerns: Dyes, Sodium Fluoride
5
    Oral-B Stages 1 Toothbrush/Baby Tooth & Gum Cleanser
      concerns:
3
    Oral-B Stages 1 Toothbrush & Cleanser
      concerns:
3
    Oral-B Stages Disney Prncs T/P
      concerns: Dyes, Sodium Fluoride
5
3.Colgate12.9%
 
    Colgate Children's Fluoride Toothpaste
      concerns: Dyes, Sodium Fluoride, PEG compounds
6
    Colgate Children's Anticavity Fluoride Toothpaste
      concerns: Dyes, Sodium Fluoride, PEG compounds
4
    Colgate Children's Fluoride Toothpaste, Barbie, Sparking Bubble Fruit Flavor
      concerns: Dyes, Sodium Fluoride, PEG compounds
5
    Colgate Children's 2 in 1 Toothpaste & Mouthwash, WatermELON Flavor
      concerns: Dyes, Sodium Fluoride, PEG compounds
6
    Colgate Cavity Protection Fluoride Toothpaste
      concerns: Sodium Monofluorophosphate
3
4.Orajel12.5%
 
    Orajel Toddler Training Toothpaste, Fruit Splash
      concerns: Parabens
5
    Baby Orajel Tooth & Gum Cleanser, Mixed Fruit
      concerns: Parabens
5
5.Crest12.2%
 
    Crest Kid's Cavity Protection Fluoride Anticavity Toothpaste
      concerns: Dyes, Sodium Fluoride
4
    Crest Cavity Protection Fluoride Anticavity Toothpaste
      concerns: Dyes, Sodium Fluoride
4
    Crest Cavity Protection Toothpaste, Regular Paste
      concerns: Dyes, Sodium Fluoride
4
    Crest Fluoride Anticavity Toothpaste
      concerns: Dyes, Sodium Fluoride, PEG compounds
4
    Crest Tartar Protection Tartar Control Toothpaste, Regular
      concerns: Dyes, Sodium Fluoride, PEG compounds
4
6.Gerber3.2%
 
    Gerber Grins & Giggles Infant Tooth & Gum Cleanser
      concerns:
2
    Gerber Toddler Tooth & Gum Cleanser, Natural Mixed Berry Flavor
      concerns:
4
7.Weleda3.1%
 
    Weleda Children's Tooth Gel
      concerns:
1
    Weleda Calendula Toothpaste
      concerns:
2
    Weleda Children's Tooth Gel
      concerns:
1
    Weleda Plant Gel Toothpaste
      concerns:
3
8.Jason Natural Cosmetics2.3%
 
    Jason Natural Cosmetics Powersmile Whitening Toothpaste (old formulation)
      concerns:
2
    Jason Natural Cosmetics Earth's Best Toddler Toothpaste - Strawberry & Banana
      concerns:
1
9.Aquafresh2.1%
 
    Aquafresh Kid's Fluoride Toothpaste with Triple Protection by Dr. Seuss
      concerns: Dyes, Sodium Monofluorophosphate, PEG compounds
4
    Aquafresh Triple Protection Fluriode Toothpaste for Kids, Bubblemint
      concerns: Dyes, Sodium Monofluorophosphate, PEG compounds
4
    Aquafresh Triple Protection Fluoride Toothpaste with Tartar Control
      concerns: Dyes, Sodium Fluoride, PEG compounds
5
    Aquafresh Tooth Paste Mary Kate Ashley Bubblemint
      concerns: Dyes, Sodium Monofluorophosphate, PEG compounds
4
10.Burt's Bees1.4%
 
    Burt's Bees Childrens Orange Cream Toothpaste
      concerns:
1
    Burt's Bees Children's Toothpaste
      concerns:
1
    Burt's Bees Doctor Burt's Toothpaste
      concerns:
1
    Burt's Bees Cinna Mint Toothpaste/Brush Travel Kit
      concerns:
1
    Burt's Bees Dr. Burt's Lavender Mint Toothpaste
      concerns:
3
11.Melaleuca1.1%
 

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